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Social Media & Digital Marketing 101

The objective of this course is to help business owners with the online portion of their business through creative marketing ideas implemented through the power of social media, online tools and apps.

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Course Information

The objective of this course is to help business owners with the online portion of their business
through creative marketing ideas implemented through the power of social media, online tools
and apps.

In this course we are going to take a deep dive into how to generate ideas through online
marketing with social media, live streaming, purposefully posting on social media, and lead
capture methods. These ideas will then be looked at with the objective of creating reusable
content for social media as well as other content platforms (emails, blogging, video and making
them all work together without investing a lot of time).

You will learn to setup your business Facebook page, use Facebook groups to generate leads
and live video topics. We take a step by step look at setting up each part of your page to its
max. to attract your ideal customer/client and get them to follow you and eventually do
business with you.

Do not worry if you do not have anything in place as of yet, this course is a great start for
beginners and will get you up to speed in no time. Module 1 – Online Lead Generation

1.1 Intro to Social Media Digital Marketing
1.2 Online Lead Generation prt1
1.3 Online Lead Generation prt2
1.4 Lead Examples
1.5 Live Streaming Video for Leads
1.6 Lead Generation
1.7 Using Your Customers
1.8 Cranial Sacral Therapy prt2
1.8 Be Ready

Module 2 – Facebook, LinkedIn, and YouTube 101

2.1 Create a Facebook Business Page
2.2 Facebook Setup
2.3 Marketing in Facebook Groups
2.4 Messenger Bots
2.5 More on Messenger
2.6 Facebook Video using InShot
2.7 Repurposing
2.8 Setting Up LinkedIn Profile
2.9 Benefits of YouTube

Module 3 – List Building & Email Marketing

3.1 Email List prt1
3.2 Email List prt2
3.3 MailChimp prt1
3.4 MailChimp prt2
3.5 Email Content Ideas
3.6 Email summary

Module 4 – Creating Social Media Content and Marketing Materials with Canva and other Apps

4.1 Canva Image Creation
4.2 Making a video with your phone
4.3 InShot video
4.4 Purpose Video Marketing
4.5 Transcribing Video
4.6 Word Swag
4.7 Ripl
4.8 Instagram prt1
4.9 Instagram prt2
4.10 Instagram prt3

Module 5 – Sales Funnels

5.1 Click Funnel prt1
5.2 Click Funnel prt2
5.3 Funnel Building prt1
5.4 Funnel Building prt2

Module 6 – Apps & Tools Review

6.1 Social Media apps
6.2 Podcasting
6.3 Customer Value Letter
6.4 Tips and Tricks
6.5 Fiverr
6.6 Outro

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