So You’ve Always Wanted to Become a Commercial Film Director? - The Academy of Film, Fashion & Design

So You’ve Always Wanted to Become a Commercial Film Director?

Are you an extremely creative individual?
Does leading a team of cast and crew sound exciting to you?
Have you always wanted to make a film or direct a commercial, television program or music video?
Do you a natural born leader who can make decisions quickly and efficiently?

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Course Information

A film director is the equivalent to a conductor in an orchestra or the captain on a ship guiding its course and responsible for every aspect of the journey. A director is responsible for breathing life into the actor’s portrayal of the role.

Generally, a film director controls a film’s artistic and dramatic aspects, and visualizes the script while guiding the technical crew and actors in the fulfillment of that vision. The director has a key role in choosing the cast members, production design, and the creative aspects of filmmaking.

During this course, these topics are discussed:

  • Advertising
  • Commercials
  • What is a Commercial Director?
  • Concepts/boards
  • Collaborating
  • Pre-production
  • On the shoot
  • Editorial
  • Production jobs
  • Equipment
  • Getting the Shot.
  • Telling a story in 30 sec
    • Budget
    • Casting
    • Production Meeting with department heads
    • Execution
    • Post Production and Editing
    • Final Piece.

Class is partially in classroom and on location. Basics are covered visually in the classroom and then on location and actually go through the process of shooting a scene. We go through a table read with the actors, blocking, lighting, camera angles and coverage, screen direction, etc. while the entire time notes are given by the director to actors, capturing a viable and real production situation. We cover commonly made mistakes and solutions. Then footage is taken to the editor and edited in the classroom. The production process and the editorial process are explained in this video explaining the overall exercise and show the finished product.

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Demo Video

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Meet our expert

  • Mark Kohl

    Mark Kohl is a successful, innovative, cutting-edge Director and Cinematographer in the world of television and feature films. He has shot features for Francis Ford Coppola’s American Zoetrope production company and served as the Director of Photography on Aaron Spelling’s “Safe Harbor”. In addition Mark has directed and shot over 130 episodes of “America’s Most Wanted”, lensed over 15 films such as “Lonely Hearts” with John Travolta and James Gandolfini and HBO’s “Recount” with Kevin Spacey and Dennis Leary. In between, Mark Kohl has managed to deliver more than 2000 commercials to hundreds of agencies and clients such as McDonald’s, Honda, Ford, AT&T, Pizza Hut, Carnival Cruise Lines and Dick’s Sporting Good’s.

    Kohl keeps reinventing his craft by bringing unparalleled energy, experience and creativity to every project. In the last 27 years Mark has developed the kind of versatile skills that allow him to take on any project, at any place, anytime. Mark takes the time to customize the style and substance of each project he works on tailoring it to the client’s specification.

    Kohl has been recognized nationally including Addys, Tellys and also granted many film festival prizes. He takes the most pride in knowing he is serving his clients, one at a time.


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